MCA-405 Elective-I : E1(a) Managerial Economics:

UNIT-I

Nature and scope of managerial economics, objectives of firm, management and behavioral theories of the firm.

UNIT-II

Concepts of opportunity cost , incremental, time perspective, principles of discounting and aquamarine,demand analysis purpose and concepts, elasticity of demand, methods of demand forecasting.

UNIT-III

Product and cost analysis: short run and long run average cost curves.

Profits: nature and measurement policy, break even analysis, case study.

UNIT-IV

Law of supply, economies and diseconomies of scale, law of variable proportions.

Production functions: single output isoquants.

UNIT-V

Pricing: prescriptive approach, price determination under perfect competition, monopoly, oligopoly and

monopolistic competition, full cost pricing, pricing strategies

BOOKS:

1. Dean J. Managerial Economics PHI, New Delhi

2. Mote V.L. et al Management Economics Concepts and Cases TMH, New Delhi

3. Boyes and Melvin “Text book of Economics” Wiley India.

4. Berry Keating & Wilson “Managerial Economics” Wiley India.

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