UNIT-I
Communication
Meaning and process of
communication, importance of effective communication, communication
situation, barriers to
communication. Objectives of communication, types of communication, principles
of communication, essentials of
effective communication.
UNIT-II
Media of Communication
Written, oral, face-to-tace, visual,
audio-Visual, merits and demerits of written and oral communication.
UNIT-III
Communication Skills:
Developing communication skills;
Listening; Speaking; Reading-Writing (Oral & Written). Body
language; Utility of aids in
Communication.
UNIT-IV
Spoken Skills
Preparing for oral presentation,
conducting presentations; Debates; Seminar; Speeches; Lectures;
Interviews; Telephonic Conversation;
Negotiations; Group Discussions.
UNIT-V
Written Skills:
Preparing of bio-data, seminar,
paper, bibliography, and official correspondence; Mechanics of writing;
Formal & Informal writings,
letters; paragraphing, precise, report writing, technical reports, length of
written reports, organizing reports,
writing technical reports; Creative writing; Common Errors in
Language.
BOOKS:
1. Rajendra Pal and J.S. Korlahalli
“Essentials of Business Communication” , Sultan Chand & Sons
Publishers, New Delhi.
2. U.S.Rai & S.M. Rai “Business
Communications” , Himalaya Publishing House.
3. Menzal and D.H. Jones “Writing a
technical Paper”, Mc Graw Hill, 1961.
4. Strategy and Skill “Business
Communication”, Prentice Hall New Jersey, 1987
5. Scot Ober “Contemporary Business
Communication”, Wiley India.
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